# Victoria’s Secret

Type: Company (VSCO)

Source: HR & Workforce Intelligence Brief — https://gethrbrief.com/entity/victorias-secret
Canonical HTML page: https://gethrbrief.com/entity/victorias-secret

## Timeline

- **2026-03-17**: Sarah Sylvester Appointed — Lands’ End officially names Sylvester as CMO, poaching her from Victoria’s Secret.
- **2023**: Turnaround Strategy Initiated — The company begins a multi-year effort to modernize operations and revitalize the brand.
- **2016**: CMO Role Vacated — Lands’ End transitions away from a centralized CMO structure to a decentralized model.

## Recent coverage (1 stories)

### Lands’ End Ends Decade-Long CMO Vacancy with Victoria’s Secret Veteran
2026-03-17 12:15:48 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Lands’ End has appointed Sarah Sylvester as its first Chief Marketing Officer in nearly ten years, poaching the executive from Victoria’s Secret. The move signals a definitive shift toward brand-led growth as the heritage retailer enters a critical turnaround phase.
Full story: https://gethrbrief.com/story/lands-end-cmo-sarah-sylvester-turnaround

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