# Skilled trades

Type: Company

Source: HR & Workforce Intelligence Brief — https://gethrbrief.com/entity/skilled-trades-company
Canonical HTML page: https://gethrbrief.com/entity/skilled-trades-company

## Recent coverage (1 stories)

### HR Alert: 66% of Gen Z Prefer Trades for $100K Path
2026-09-12 20:46:10 · Sentiment: Neutral · Impact: 5/10 · Sources: 3

For HR and workforce leaders, the survey reveals a talent pipeline favoring skilled trades over university, with 66% of 16–28-year-olds calling trades the faster route to $100K. Only 32% support university over apprenticeship, and 31% have never considered trade careers. Employers must reframe roles, pay transparency, and apprenticeships to compete for Gen Z talent.
Full story: https://gethrbrief.com/story/gen-z-trades-vs-college-hr-workforce

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