# SEEK

Type: Company

Source: HR & Workforce Intelligence Brief — https://gethrbrief.com/entity/seek
Canonical HTML page: https://gethrbrief.com/entity/seek

## Recent coverage (3 stories)

### Nearly 50% of trades in shortage as influencers drive pay bumps to $115K
2026-07-21 17:08:08 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

The rise of blue-collar influencers, AI anxiety, and soaring data center demand are reshaping perceptions of skilled trades. With nearly half of trade occupations in shortage and top electricians earning up to $115K in Australia, HR leaders have a new narrative to attract talent.
Full story: https://gethrbrief.com/story/trade-jobs-pay-bumps-influencers-hr

### 1 in 4 candidates fake by 2028: How HR can stem the $7.3B wrong-hire drain
2026-07-04 14:39:07 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

AI-generated candidate fraud is accelerating, with Gartner predicting 25% fake applicants by 2028. For HR teams, this translates into billions in wrong-hire costs and a pressing need for advanced screening.
Full story: https://gethrbrief.com/story/hr-fraud-cost-7-billion

### SEEK AI Lead Champions Responsible AI to Combat Hiring Market Noise
2026-03-20 21:42:45 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

At the Global Talent Summit, SEEK's AI Lead detailed a strategic shift toward 'Responsible AI' to restore trust in a recruitment landscape overwhelmed by high-volume, low-quality digital noise. The initiative focuses on ethical matching frameworks to better connect candidates and employers across the APAC region.
Full story: https://gethrbrief.com/story/seek-responsible-ai-global-talent-summit

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